01 THE CHALLENGE
GIVING A NEW EXPERIENCE ITS OWN IDENTITY
With technology transforming how the game was played, Shuffle pucks needed an identity that could make the experience feel like something entirely new while retaining the familiarity of the original game.
02 MY ROLE
Immanuel Capistrano (Lead developer for Shuffle Pucks)
Brand Identity, Art Direction, Digital, Print
Adobe Creative Suite
2022
03 CREATIVE DIRECTION
BUILT for the competitive gamers


04 THE IDENTITY
CREATING THE SHUFFLE PUCKS PLAYBOOK
05 THE EXPERIENCE
FROM BRAND TO GAMEPLAY
06 IMPACT AT SCALE
MORE THAN A GAME
The visual system was designed to flex across the wider Shufflepucks experience, from promotional material to physical brand touchpoints.
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