Shuffle pucks — House of Ona

Classic meets future.

Bringing a new identity to shuffleboard, where classic play meets interactive technology.

Interactive Graphics

Brand design

logo design

motion

video

Shuffle pucks — House of Ona

Classic meets future.

Bringing a new identity to shuffleboard, where classic play meets interactive technology.

Interactive Graphics

Brand design

logo design

motion

video

Shuffle pucks — House of Ona

Classic meets future.

Bringing a new identity to shuffleboard, where classic play meets interactive technology.

Interactive Graphics

Brand design

logo design

motion

video

01 THE CHALLENGE

GIVING A NEW EXPERIENCE ITS OWN IDENTITY

With technology transforming how the game was played, Shuffle pucks needed an identity that could make the experience feel like something entirely new while retaining the familiarity of the original game.

02 MY ROLE

SHAPING THE EXPERIENCE

A fresh take on a classic

As Lead Graphic Designer, I developed the visual identity for Shuffle pucks and helped shape how the brand translated into the game experience. From the core identity to in-game graphics and supporting assets, my role was to build a consistent visual system across both physical and digital touchpoints.


Shuffle Pucks is an interactive shuffleboard experience created by 501 Entertainment, combining the familiar tabletop game with camera tracking, automatic scoring and real-time animations.

With technology transforming how the game was played, Shuffle Pucks needed an identity that could make the experience feel like something entirely new while retaining the familiarity of the original game.


ROLE

ROLE

Lead Graphic Designer

Lead Graphic Designer

TEAM

TEAM

Immanuel Capistrano (Lead developer for Shuffle Pucks)

AREAS

AREAS

Brand Identity, Art Direction, Digital, Print

TOOLS

TOOLS

Adobe Creative Suite

YEAR

YEAR

2022

03 CREATIVE DIRECTION

BUILT for the competitive gamers

I looked to existing American sports teams for inspiration, exploring how bold typography, mascots and team identities create a sense of competition. These references informed the Shuffle pucks team graphics, using contrasting colourways and character-led identities to give the experience the energy of a competitive league.

I looked to existing American sports teams for inspiration, exploring how bold typography, mascots and team identities create a sense of competition. This research, shown in the middle carousel informed the Shuffle Pucks team graphics as shown on the 1st image (green team) and 3rd image (cyan team), using contrasting colourways to bring a competitive league feel to the identity.

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04 THE IDENTITY

CREATING THE SHUFFLE PUCKS PLAYBOOK

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05 THE EXPERIENCE

FROM BRAND TO GAMEPLAY

06 IMPACT AT SCALE

MORE THAN A GAME

The visual system was designed to flex across the wider Shufflepucks experience, from promotional material to physical brand touchpoints.

200+ game system assets

200+ game system assets

Created across the core game system and three individual game experiences.

Created across the core game system and three individual game experiences.

3,000+ VENUE PLAYS

3,000+ VENUE PLAYS

Played across participating venues since launch.

Played across participating venues since launch.

One Connected Experience

One Connected Experience

A consistent identity connecting physical gameplay with the digital experience.

A consistent identity connecting physical gameplay with the digital experience.

A consistent identity connecting physical gameplay with the digital experience.