STC Book Direct project cover

Create & prep. 

Building a performance-led content for a meal prep company through bold and creative content.

Branding

Paid Social

crm

motion

Packaging

production

CONTACT

GALLERY

ABOUT

PROJECTS

STC Book Direct project cover

Create & prep. 

Building a performance-led content for a meal prep company through bold and creative content.

Branding

Paid Social

crm

motion

Packaging

production

CONTACT

GALLERY

ABOUT

PROJECTS

STC Book Direct project cover

Create & prep. 

Building a performance-led content for a meal prep company through bold and creative content.

Branding

Paid Social

crm

motion

Packaging

production

CONTACT

GALLERY

ABOUT

PROJECTS

01 THE CHALLENGE

Evolve a growing brand without losing its personality.

As Prep Kitchen continued to grow, the challenge was to evolve its simple visual style into something more playful, expressive and distinctive, while building personality and energy that made the brand recognisable.

Alongside the evolution, we needed to create high-performing creatives across multiple channels to drive subscription, engage existing customers and support the brand's continued growth.

02 MY ROLE

02 MY ROLE

From designer to creative lead

From designer to creative lead

I joined Prep Kitchen back in 2024 as a Graphic Designer before being promoted to Creative Production Manager. Today, I lead the in-house creative team while remaining hands-on across key creatives from design creations to video production.

My role spans creative direction, performance-led design, shoot production, workflow management and maintaining the brand across multiple touchpoints.

I joined Prep Kitchen back in 2024 as a Graphic Designer before being promoted to Creative Production Manager. Today, I lead the in-house creative team while remaining hands-on across key creatives from design creations to video production. My role spans creative direction, performance-led design, shoot production, workflow management and maintaining the brand across multiple touchpoints.

I joined Prep Kitchen back in 2024 as a Graphic Designer before being promoted to Creative Production Manager. Today, I lead the in-house creative team while remaining hands-on across key creatives from design creations to video production.

My role spans creative direction, performance-led design, shoot production, workflow management and maintaining the brand across multiple touchpoints.

ROLE

ROLE

Creative Production Manager / Graphic Designer

Creative Production Manager / Graphic Designer

TEAM

2 Editors, 1 Designer, 1 Photographer

AREAS

Creative Direction, Campaigns, Paid Social, CRM, Motion, Packaging, Team leadership

TOOLS

Adobe Creative Suite
AI Systems - Claude, ChatGPT, Gemini & Adobe Firefly
Audio Creation - Epidemic Sound & Elevenlabs

YEAR

2024 - Present

03 BRAND EVOLUTION

From functional to full of personality. Exploring Prep Kitchen's visual evolution from its earlier 2022 creative to today's bolder, more playful and distinctive brand.

A cleaner, bolder and refined identity, built to for a more premium look across every touchpoints.

2022 PK Branding

2026 PK Branding

2026 PK Brandind

04 CAMPAIGN CREATIVE

From product launches to ambassador campaigns, I've led the creations to some notable content that really hit the mark.

05 Performance Creative Statics

A selection of paid social creatives designed to capture attention, communicate key customer benefits and support acquisition campaigns.

Move through Movements
Move through Movements

06 MOTION & PAID SOCIAL

Here are some creative short-form video and motion content I've created designed to stop scroll, drive engagement and convert.

07 Packaging & Brand

A consistent brand experience across packaging, insets, and customer touchpoints.

08 IMPACT AT SCALE

CREATIVE THAT DELIVERS.

My journey with Prep Kitchen has grown alongside the brand. I joined as one of the two designers, creating work across multitude of projects and have since progressed into leading a multidisciplinary talented creative team. Along the way, I've taken on greater ownership, helped evolve the brand's visual output and contributed to hundreds of brief across the business. Now, as the Creative Production Manager of PK, I continue to stay hands on creatively while helping shape the work, processes and team behind Prep Kitchen's next chapter.

My journey with Prep Kitchen has grown alongside the brand. I joined as one of the two designers, creating work across multitude of projects and have since progressed into leading a multidisciplinary talented creative team. Along the way, I've taken on greater ownership, helped evolve the brand's visual output and contributed to hundreds of brief across the business.

Now, as the Creative Production Manager of PK, I continue to stay hands on creatively while helping shape the work, processes and team behind Prep Kitchen's next chapter.

1,000+ PROJECTS COMPLETED

1,000+ PROJECTS COMPLETED

Creative briefs delivered across a two-designer team between 2024–2026.

Creative briefs delivered across a two-designer team between 2024–2026.

TEAM OF 4 CREATIVES

TEAM OF 4 CREATIVES

Progressing from working within a two-designer team to leading a multidisciplinary creative function.

Progressing from working within a two-designer team to leading a multidisciplinary creative function.

Promotion acquired!

Promotion acquired!

From Graphic Designer to now PK's Creative Production Manager.

From Graphic Designer to now PK's Creative Production Manager.

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