During my time with Beds & Bars, I worked alongside the marketing team to bring St Christopher's Inns' Summer Book Direct campaign to life across print and digital. I created and adapted the campaign visual across hero posters, flyers, roll-up banners, social content and animated/video ads, building a consistent visual language across every format. My role focused on translating the campaign direction into engaging, on-brand creative while keeping the Book Direct message clear across different customer touchpoints. From large format prints to digital motion, I helped create a cohesive campaign that communicated the benefits of booking directly with St Christopher's Inns.